The wedding that fans built - bundy

Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the biggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would. The Wedding that Fans Built scored Bronze across shows like OneShow and AWARD and was shortlisted at D&AD.