The Road Horrors - Volkswagen Tiguan.

Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79% of us had some kind of driving anxiety. So, to launch the new Volkswagen Tiguan and its range of new safety features we created a suite of horror film posters dramatising the fears, and how the Tiguan’s tech can solve for them. The campaign was also supported by a horror-film pastiche called ‘The Roundabout’ which played into these fears in all their psychological horror glory, helping us say ‘goodbye’ road fears and ‘hello confidence’.

The posters went on to win a total of 7 AWARD pencils, and a number of AdStars, and a Cannes Lions shortlist.