in her boots - johnnie walker

Men’s football has been widely historically celebrated since its inception. Yet, unknown to many, the women’s league also has a rich and storied history spanning almost a century. To tell the untold history of women's football in Australia, Johnnie Walker partnered with the AFLW and took the actual boots female trailblazers of the game wore, and stitched together 5 new pairs of boots from them. These wearable pieces of history were then gifted to current players to be handed down to generations of players to come, as well as becoming an official accolade at the AFLW awards for the woman who best represents the spirit of these past legends. To support the boots, a documentary film was also produced, and current AFLW players were photographed wearing the boots for a national OOH campaign. In Her Boots was awarded metal and shortlists across shows like AWARD, The OneShow, Spikes Asia and The Caples.

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