That Looks Fun - Volkswagen Golf

When did we become content watching other people have fun instead having it ourselves? We’re all guilty of it - staring into the little black rectangle and having our fun vicariously. To launch the iconic Golf GTI, the car built for excitement, we created a campaign that invited people to stop watching and start playing instead, positioning the GTI as the ‘everyday escape’ from our routine. This TV commercial was supported by the Golf Ad Break Championship mobile racing game.