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Walkinshaw Station - Volkswagen Amarok.

Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the famed W-Series, the only ute reared for the road.

The fourth instalment in the Amarok story, we created a ute commercial disguised as a tourism campaign to launch this one-of-a-kind new truck. Complete with booking forms, merchandise, daily experiences and stories with those who work the land, we made Walkinshaw Station one of the most desirable tourist destinations for those with motor oil in their veins.

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