Grave of Thrones.

Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season we built a final resting place for these characters. Grave of Thrones, a live experiential event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.

Grave of Thrones was one of the most awarded campaigns in the world in 2020, collecting Cannes Lions Gold, D&AD pencils, One Show Gold, and a Grand Prix at both Spikes Asia and Adfest.